Written by Eric Yee Wednesday, 15 September 2010 17:45
While speaking at the Bank of America Merrill Lynch Media, Communications & Entertainment Conference in California, Activision CEO had a few choice comments regarding in game advertising.
"There was a time where we thought advertising and sponsorship was a big opportunity, but what we realized is our customers are paying $60 for a game or paying a monthly subscription fee and they don't really want to be barraged with sponsorship or advertising," Kotick explained.
"So being very respectful of our audiences, unless it's something that's really authentic and will enhance the game experience, we're generally not going to include something in the game. There may be future opportunities where you might offer a consumer an advertiser-supported experience so they wouldn't have to pay for it.
"But as long as our audience is paying $60 for a game or a subscription fee I think we're going to limit the amount of advertising or sponsorship incorporated into a game."