Fable: The Journey Backlash Took it's toll on Lionhead
Written by Eric Yee Tuesday, 17 July 2012 15:00
"I think we should have shown Fable The Journey further down the line," he said. "I think we should have had some press cover it beforehand, just so they could get a better feel of it.
"This isn't a sequel to a Fable title. It's meant to be a sister-title, if you will. It's not meant to be a big RPG, but it does open the narrative of some Fable characters, and that's exciting to us because we want to tell this story.
"To me it has always felt like the support title, while Fable itself is to my mind the mother ship. But back in the studio we are building something more ambitious than we've ever done before."
Over the past year, Lionhead and Microsoft have been keeping quiet regarding this Kinect take on the Fable universe. Carr explained that this approach was deliberate with a refocus on hands on press impressions as opposed to a change in the PR campaign.
"We decided then to go quiet for a while, not promote the game for a year, and then give it to the press to just play. I mean, I can't really recall a time when we gave a game to the press and just left them to it. But we had to do it. By that stage, Fable The Journey wasn't something we could have PRed, it wasn't something that we could have promoted on its own, we just had to show it to people and let them decide for themselves."We showed journalists the start of the game, not the mid-point or a highlight; the very start. This was the tutorial, meeting new characters for the first time. No guides. No tricks. And fortunately the response was really positive. I struggled to find people who said 'no this is still s***'.
"I understand that people won't love this game just by watching other people play it. You have to see it for yourself. That's part of the challenge."
Fable: The Journey will be hitting the Xbox 360 on October 12th in Europe and October 9th in North America.
